In an exciting leap into the forefront of digital entertainment, Upstage has announced a groundbreaking collaboration with Metaverse Entertainment to develop an innovative Personality AI. This emerging trend has brought AI chatbots to life, allowing them to interact like human figures, from famous celebrities to historical personalities and virtual avatars, mimicking their personalities and conversational styles. In this context, Upstage is embarking on the development of a natural language-based conversational AI that will enable interactions with the virtual idol group, “MAVE.”
The MAVE Phenomenon and Its Global Impact:
“MAVE” is a virtual group composed of four AI-generated members, developed by Metaverse Entertainment. Since their debut in January with the song “Pandora,” MAVE has achieved impressive global success with over 30 million views on their music video and 41 million streams on the music platform Spotify. This phenomenon has captured the attention of K-Pop enthusiasts worldwide.
The Technology Behind the Magic:
Upstage has taken a bold step by employing their own AI model, “SOLAR,” which has outperformed GPT-3.5 in the evaluation of the world’s largest machine learning platform, “Hugging Face.” This will enable them to develop the core engine for the Personality AI, an essential component in natural conversation. Additionally, with the expertise accumulated from their “AskUp” platform, serving over 1.45 million users nationwide, Upstage will offer a highly differentiated and finely-tuned chatbot experience.
The Magic of Personality:
One of the most exciting aspects of Upstage’s Personality AI is its ability to recreate the individual characteristics of MAVE’s four members: Siwoo, Zena, Tyra, and Marty. Through the learning of individual data, such as MBTI and unique personalities, this AI will deliver personalized and thrilling conversations for fans, taking interaction to an entirely new level.
Commitment to Innovation:
Kim Sung-hoon, CEO of Upstage, shared his enthusiasm about this groundbreaking collaboration, stating that implementing a Personality AI to interact with the virtual group MAVE is a significant achievement. He also expressed Upstage’s determination to lead generative AI innovation in the entertainment and gaming realms, building upon the powerful “SOLAR” LLM model.
A New Entertainment Model:
Seo Woo-won, CEO of MetaVerse Entertainment, highlighted that this collaboration will allow MAVE members to share their identity and story with fans worldwide, creating an intimate conversation experience that transcends language barriers. Personality AI is presented as a new model that enables virtual artists to engage in individual conversations and build closer bonds with their followers, removing language limitations.
The future of entertainment is taking shape through the collaboration of Upstage and Metaverse Entertainment. The introduction of Personality AI to interact with the virtual group MAVE promises a unique and thrilling entertainment experience that will connect fans worldwide with their virtual idols in a never-before-seen way. This exciting development reminds us that the digital world continues to surprise and reinvent itself, offering new experiences that bring us even closer to our dreams and passions.
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