NHK Turns to K-pop Artists to Revive ‘Kōhaku Uta Gassen – Red and White Song Battle’ Ratings
A New Direction for Japan’s Annual Show In what is considered one of Japan’s most important annual programs, the acclaimed NHK year-end program, ‘Kōhaku Uta Gassen,’ or the ‘Red and White Song Battle,’ is reportedly shifting its focus to incorporate more K-pop to enhance its appeal. The program, a mainstay in Japanese mainstream media, is […]
